随着现代服务业的快速发展,高职院校涉商专业在培养复合型技术技能人才方面发挥着日益重要的作用。然而,在规模扩张的背后,涉商专业在人才培养模式单一、教学内容滞后、师资力量薄弱等方面仍面临诸多挑战。本研究立足“个体化学习”理念,通过文献分析、问卷调查、访谈等方法,系统剖析了制约高水平涉商专业群发展的体制机制障碍,探究了突破发展瓶颈、激发内生动力的有效路径。研究提出了“目标引领、体系支撑、动力保障”的涉商专业群可持续发展机制,从人才培养模式创新、课程教学改革、师资队伍建设、实践条件优化、质量评价完善等方面系统设计,助力涉商专业群在个性化发展道路上行稳致远。研究结论对推动高职涉商专业教育变革、破解复合型人才培养难题具有重要理论价值,对各地推进高水平专业群建设、加快构建现代职业教育体系具有现实指导意义。With the rapid development of modern service industries, business-related majors in higher vocational colleges play an increasingly important role in cultivating compound technical and skilled talents. However, behind the expansion in scale, business-related majors still face many challenges in terms of singular talent cultivation models, outdated teaching content, and weak faculty resources. Based on the concept of “individualized learning,” this study systematically analyzes the institutional and mechanical obstacles constraining the development of high-level business-related professional clusters through literature analysis, questionnaire surveys, and interviews, and explores effective paths to break through development bottlenecks and stimulate internal driving forces. The study proposes a sustainable development mechanism for business-related professional clusters characterized by “goal-oriented, system-supported, and motivation-guaranteed,” systematically designing from aspects such as i
