随着现代服务业的快速发展,高职院校涉商专业在培养复合型技术技能人才方面发挥着日益重要的作用。然而,在规模扩张的背后,涉商专业在人才培养模式单一、教学内容滞后、师资力量薄弱等方面仍面临诸多挑战。本研究立足“个体化学习”理念,通过文献分析、问卷调查、访谈等方法,系统剖析了制约高水平涉商专业群发展的体制机制障碍,探究了突破发展瓶颈、激发内生动力的有效路径。研究提出了“目标引领、体系支撑、动力保障”的涉商专业群可持续发展机制,从人才培养模式创新、课程教学改革、师资队伍建设、实践条件优化、质量评价完善等方面系统设计,助力涉商专业群在个性化发展道路上行稳致远。研究结论对推动高职涉商专业教育变革、破解复合型人才培养难题具有重要理论价值,对各地推进高水平专业群建设、加快构建现代职业教育体系具有现实指导意义。With the rapid development of modern service industries, business-related majors in higher vocational colleges play an increasingly important role in cultivating compound technical and skilled talents. However, behind the expansion in scale, business-related majors still face many challenges in terms of singular talent cultivation models, outdated teaching content, and weak faculty resources. Based on the concept of “individualized learning,” this study systematically analyzes the institutional and mechanical obstacles constraining the development of high-level business-related professional clusters through literature analysis, questionnaire surveys, and interviews, and explores effective paths to break through development bottlenecks and stimulate internal driving forces. The study proposes a sustainable development mechanism for business-related professional clusters characterized by “goal-oriented, system-supported, and motivation-guaranteed,” systematically designing from aspects such as i
在乡村振兴战略背景下,电商直播已成为连接农村产品与市场的重要桥梁,对推动农村经济发展具有重要作用。然而,湘西地区在电商直播人才培养方面仍面临诸多挑战。本研究基于湘西地区实际情况,探讨构建适合当地特色的电商直播人才协同培养模式,以促进乡村振兴。文章通过文献综述、实地调研、问卷调查、访谈、案例分析,深入分析了湘西农村电商直播人才的现状与需求,构建了理论框架,设计了具体的协同培养模式及实施方案。研究发现,电商直播在提升农产品销售、构建品牌形象、增加农民收入等方面发挥了重要作用。针对湘西地区人才培养面临的资源不足、校企合作不畅等问题,本研究提出了一种多元参与、资源共享的协同培养模式,强调教育机构、企业、政府和社区的紧密合作。该模式通过优化课程体系、创新教学方法、加强实践教学等方式,旨在培养既具备专业技能又深植地方文化的电商直播人才。研究结果为湘西及类似地区的乡村振兴提供了新的思路和实践指导。In the context of rural revitalization strategy, e-commerce live streaming has become an important bridge connecting rural products with markets, playing a crucial role in promoting rural economic development. However, the Xiangxi region still faces numerous challenges in cultivating e-commerce live streaming talents. Based on the actual situation in Xiangxi, this study explores the construction of a collaborative training model for e-commerce live streaming talents tailored to local characteristics to promote rural revitalization. This study thoroughly analyzes the current status and needs of rural e-commerce live streaming talents in Xiangxi, constructs a theoretical framework, and designs a specific collaborative training model and implementation plan through literature review, field research, questionnaire surveys, interviews, case analysis. The research finds that
