In context of building beautiful countryside nationwide, underdeveloped areas are confronted by many problems, such as monotonous industry structure, simi- lar rural landscape and loss of characteristics. With a case of Jiangjia Village, Jishui County, Jiangxi Province, the research explored rural pattern, cultural characteristics, building style, development value and potential and analyzed regional cooperation, urban-rural integration, and planning first, from the perspectives of economy, culture and building in order to protect traditional economy and highlight local characteristics.
