武城县作为山东省历史悠久、文化底蕴深厚的地区,其丰富的酒文化资源为旅游开发奠定了良好基础。古贝春集团作为当地的白酒龙头企业,通过酒文化博物馆和文化节等形式,推动酒文化的传承与传播。本文系统分析武城县酒文化旅游的现状、问题与潜力,指出存在基础设施滞后、资源开发不足、产业链不完整及宣传力度欠缺等方面的挑战,提出通过融入酒文化元素提升城市形象、丰富旅游产品、优化产业链及加大宣传推广力度等优化策略,为武城县打造具有地方特色的酒文化旅游品牌提供了建议和方向。As an area with a long history and profound cultural heritage in Shandong Province, Wucheng County has laid a good foundation for tourism development with its rich wine and cultural resources. As a leading local liquor enterprise, Gubeichun Group promotes the inheritance and dissemination of wine culture through the wine culture museum and cultural festivals. This article systematically analyzes the current situation, problems and potential of wine culture tourism in Wucheng County, and points out the challenges of lagging infrastructure, insufficient resource development, incomplete industrial chain and lack of publicity. It puts forward optimization strategies such as improving the image of the city, enriching tourism products, optimizing the industrial chain and increasing publicity and promotion by integrating wine culture elements, which provides suggestions and directions for Wucheng County to create a wine culture tourism brand with local characteristics.
