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周婷

作品数:5 被引量:5H指数:2
供职机构:浙江大学外国语学院更多>>
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Suggestions for Implementing Flipped Classroom in China
2016年
Educators in the twenty- first century are constantly adopting new technologies and pedagogies. Flipped Classroom Model is one of the most promising approaches to transforming learning experiences, which has been applied to both K-12 education and higher education at home and abroad. Influenced by culture and learning styles, the effectiveness and concrete implementation strategies of this teaching model is different in different countries. How to localize the model in China is an important question for educators to think about. The paper makes suggestions for implementing Flipped Classroom in China, aiming at helping teachers to flip their classrooms successfully.
周婷
病毒式营销“入侵”图书出版业被引量:3
2005年
像“关系营销”、“危机营销”和“整合营销”等营销理念一样,“病毒式营销”吸引着出版界的目光。然而,到目前为止,对“病毒式营销”在图书出版业中的运用及其适应性研究却少有人涉及本文力求从适应性的两个角度——正效应和负效廊.展开对病毒式营销在图书出版业中的运用与实施过程中存在的问题逐一讨论.旨存为出版社提高图书营销效益提供一些思路。
周婷黄孝俊
关键词:病毒式营销图书出版业营销理念危机营销营销效益
Book Review of Everything I Never Told You
2016年
In the globalized world, cross-cultural communication is becoming more common and frequent. Conflicts can easily occur when people from different cultures meet and communicate with each other. The book Everything I Never Told You written by Celeste Ng and published by New Your: Penguin Press in 2014 narrates the failure of cross-cultural communication through storytelling. It is a good material for readers who are interested in studying cross-cultural communication. The paper introduces the main contents of the book and make comments on this book.
周婷
从读者中心原则对比中美企业英文企业简介被引量:2
2016年
英文企业简介在帮助中国企业走出去的过程中发挥重要作用。基于语料库数据,选取中美英文企业简介各15篇作为样本,从词汇、句法和语篇结构三个方面分析两者差异,发现两国由于社会历史,语言文化,思维方式等差异,中国英文企业简介与美国英文企业简介存在着一定的差距。根据功能翻译理论,从读者中心原则出发指出,对于中国企业来说,要想达到最好的宣传效果,其英文简介应针对英文读者另外撰写,即译者心中要有潜在读者对象,避免直接从企业中文版简介直接翻译。
周婷冯晶晶俞婓
关键词:语料库功能翻译理论
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